Digital Marketing is a powerful tool for driving sales and attracting website visitors. E-commerce sites allow companies to reach customers all over the world, including those who live overseas! After all, 57% of online shoppers made a purchase from an eCommerce site within the last six months!
The post-pandemic world is a complicated one, with people turning to eCommerce stores over physical stores but how do you know which marketing tactic will be the most effective and if that question has been on your mind lately then we’ve got some good news for you!In this blog post, we’ll share eight strategies for marketing your eCommerce business and seeing an influx of site traffic while conversions will also be on the up with these tips!
8 Proven ECommerce Marketing Strategies to Boost Sales
The future of eCommerce is bright with 95% growth expected in the next few years. But, you can’t take your site’s success for granted while everyone will be fighting over those remaining 5%. To stay ahead and compete successfully, below are few techniques that can help you boost sales if implemented properly:
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1. Leverage Email Marketing
With email marketing, you can reach potential customers who are interested in your products but haven’t yet purchased them.
To be successful at email marketing, you need a list of people who are interested in what your company has to offer. Your first step is collecting their contact information from our website or social media pages so that we can send them an exciting message about new offers and promotions!
To grow your email list, you can use content upgrades or lead magnets to get people on board with signing up. You could also host a webinar and add pop-ups onto the eCommerce website to attract new customers who are interested in what they see there too!
You can’t just collect anyone’s email address without being GDPR-compliant. You need to make sure that you’re compliant with data protection laws in most countries, including the European Union!
Creative and engaging email campaigns are the key to success for eCommerce marketers. These simple steps will help you create your first few messages, including one that is specifically tailored towards welcoming new subscribers with a personalized message about what they can expect from now on!
Welcome emails should include information about your company, such as behind-the-scenes glimpses into what it’s like to work there. They can also provide FAQs and discount codes that will be beneficial for customers looking at their site or applying with you in some way.
2. Use High-Quality Product Images
Product photography can be a deciding factor between whether or not you buy something online and 93% of consumers say that they consider images when purchasing, so take the time to invest in high-quality photos and videos for your products!
When you want to increase your brand awareness and trust, make sure that all of the product images reflect what customers will see online. Product photos should be high quality with sleek backgrounds for an elegant look from landing pages or individual products page on eCommerce sites and this helps improve how well they’re seen by potential clients! Also, focus attention on these two specific areas as much because it’s where leads typically go first when browsing through websites.
With a little bit of creativity, you can take excellent photos that are sure to wow your clients. There is no shortage of ways for entrepreneurs like yourself to have quality product photography done from using soft boxes or natural lighting and taking multiple pictures from different angles to editing out any unwanted elements to give customers exactly what they want!
3. Concentrate On Organic SEO
Organic SEO is a long-term, more valuable strategy that will drive the majority of your online sales in just a few years. You don’t need to continue spending cash on PPC campaigns when you can earn ranking positions through organic search and enjoy better ROI with less effort involved!
You can’t see the influx of eCommerce website traffic when you are just beginning to implement SEO for your company’s online store.
To be successful, you’ll need to do keyword research and investigate the phrases people use when they are looking for information about your industry. You should use short high search volume keywords on products or services pages as well as long tail words (blog posts) that pertain specifically to backlinks from other sites in this space so it can help rank higher within Google’s ranking algorithms.
It is important to include your keyword in the anchor text of backlinks and make sure they come from high domain authority sites. You can supercharge rankings by using an SEO tool like Surfer or MarketMuse so that more targeted traffic flows through organic search engine results pages (SERPs).
4. Collect Customer Feedback
The days of getting away with a bad product or service are over and with the rise in online reviews, you must provide excellent customer service and have reliable products to offer your customers, so they can be sure not only about their purchase but also about how well things will work when delivered!
To get reviews, you can do a few things while you might add surveys to purchase confirmation emails (targeting recent customers) and reach out one-on-one with participants asking tailored questions or offer incentives such as free shipping on purchases over certain amounts of money, so they will leave Google My Business listings for your business. This is an easy way because people who use these features tend not only to be more trustworthy but also much happier than those without them!
More and more people are responding to surveys when they’re offered cash bonuses or gift cards. The finding is particularly interesting because it shows how rewards can be used as an effective incentive without hesitation, which will increase response rates significantly!
5. Experiment In Website Responsiveness
With today’s consumers having so many devices, you can’t afford for someone to give up on their shopping experience because your website isn’t working and make sure that everything renders properly in order not just with mobile websites but also desktop versions of the site!
The Google Mobile-Friendly Test is a quick way to see if your site will work well on smartphones. You may not need any changes for mobile users at all, however, it’s always a good idea to have someone who knows about these things checkout how accessible everything looks. This should be done if there are accessibility issues that could keep people from converting or buying anything online.
6. Try To Reduce Cart Abandonment
This is a huge issue for eCommerce websites. The average cart abandonment rate on an online shopping cart alone can be as high as 69%. That means you’re only converting 31% of potential customers! Talk about losing all your business’ hard work and money.
Cart abandonment happens for a variety of reasons, but you can reduce your online cart timeout rate and increase conversion with re targeting.
By using Facebook advertising campaigns and targeted emails, you can track the people who’ve left their basket via an email or tracking pixel while you could also send them a message informing them of this so they don’t get confused when checking out later on!
You could optimize your content and images for reduced cart abandonment through split testing. This will help improve customer retention rates by making it easier to find what they are looking for on the page, as well as encouraging them not only to buy but finish their purchase process with a single click!
7. Evaluate Facebook Advertising
Facebook is a powerhouse of an advertising channel, with the return on investment rates consistently ranking high. You can start using Facebook to make direct sales or leads for your business without breaking your budget.
Install the Facebook Pixel on your e-commerce site to track people’s activity and connect it with their profiles and you can then retarget them based on what they do in-store, which is a great way for retailers like you!
After you create your Facebook Ads, there are a plethora of ways to retarget them. You could use abandoned baskets for people who’ve visited one specific page on the site but not others or all website visitors in general. This will help with increasing conversions by bringing awareness about related products and services they might be interested in! You could also concentrate your marketing efforts around festivals and special occasions.
8. Produce Highly Engaging Content
Your eCommerce brand needs to focus on creating educational and actionable content that attracts its ideal audience. This means you should be allocating time for fine-tuning tactics to attract customers away from competitors’ sites with better offers than others can provide!
To start awesome content creation, you should perform keyword research to see what information your ideal customers are searching for. You can use this as a guide and make sure that the material is relevant so it will drive results more quickly than before!Your research is important to make sure you are giving your readers the best possible information. Be sure that any changes in design or ease-of-use will not affect their reading experience and understand how these factors could be improved upon when creating future pieces of work!
